Cook was all smiles during the opening. But compared to his prior trips to the nation — including last year’s appearance at the high-profile China Development Forum, where he described Apple’s relationship with China as “symbiotic” — things are looking less harmonious this time around.
Much has been written about the challenges Apple is facing globally. The US is suing the tech giant for antitrust violations, the EU is scrutinizing its money-spinning app store and the company has just jettisoned a decade-long project to build an electric car. There’s also an apparent lack of urgency in developing generative AI for its devices.
China may hold the key to whether the tech giant can get its mojo back. After all, it’s the world’s largest smartphone consumer base, and home to more retail stores for Apple than any other location outside the US…Read More