Overview:
India smartphone market managed to grow by 10% YoY in March 2024. vivo led the smartphone market with 19% share, backed by strong performance from its Y and V series. Indian smartphone market ASP witnessed 15% YoY growth (Retail) and reached to $305 in Mar 2024. As premiumization picking up, the ASP for Samsung, vivo, Oppo, TECNO, and OnePlus has increased YoY by double digit.
The >$650 ultra-premium segment saw a 40% YoY growth. The demand for flagship smartphones is on the rise, boosted further by financing schemes provided by OEMs. Apple led the segment followed by Samsung.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 112
Published Date: May 2024