Overview:
This report provides India Premium market’s smartphone sales (INR 30,000 and above) by brand and model. The report also further goes and provides sales of smartphones for Major cities in India. The report also covers both the offline and the online channel.
The report focuses on understanding the sales of premium smartphone sales across brands, channels (online/offline), price bands, top cities, and ASP. It also highlights the top models across channels and premium price bands along with the top offer for the respective month.
All of the tier 1 cities in India are included, these cities contribute roughly 40% to the Indian Premium smartphone market. As the premium smartphone segment is on the rise outside the metropolitan areas, we have incorporated 4 tier 2 cities to highlight the potential for the premium segment to further expand.
This report is useful for anyone attempting to get a deep-dive view on the India Premium Smartphone Market and its channel and city landscape.
Table of Contents:
- India Premium Smartphone Market Snapshot and Key Takeaways
- India Premium Smartphone Market Overview
- Market Share by City
- Market Share by Price Band Across Cities
- Sales Contribution of Cities Within Price Bands
- OEM Analysis
- Market Share by City
- Sales Contribution by City
- Channel Share by OEM
- Market Share by OEM and Price Band
- Channel Analysis
- OEM Share by Channel
- Market Share by Channel
- Sales Contribution by Channel
- Channel by Price Band
- Price Bands Across Cities by Channel
- Hit Model Analysis
- Hit Models by Price Band
- Hit Models by OEM
- Hit Models by Channel
- OEM and Channel Promotions
- Appendix
- Methodology
Publishing Date: January 2023