Overview:
India, the second-largest smartphone market globally, places significant importance on the festive season, during which many consumers prefer to make purchases as it is considered auspicious. This report provides insights into how Original Equipment Manufacturers (OEMs) intensified their campaigns during the festive period, from (Oct-23 – Nov-23). The report aims to investigate the strategies adopted by these OEMs to promote and differentiate their smartphones. Additionally, it touches upon how both online and offline channels promoted smartphones on their platforms by luring customers with bank discounts, accessory discounts, and EMI offers.
Table of Contents:
- Major OEM Promotions – Online
- Major OEM Promotions – Offline
- Multi-retailer Promotions – Offline
No. of pages: 25
Publishing Date: December 2023