Overview:

Global TV shipments declined 2% YoY in May 2026, with most major brands recording lower volumes. Skyworth was the exception, posting growth as it began consolidating Panasonic-branded TV volumes in Europe and North America under the strategic partnership effective April 2026. The decline reflects a payback from World Cup-driven channel inventory build-up concentrated in January–April, continued weakness in China against last year's subsidy-inflated base amid a scaled-back 2026 trade-in program, and set price increases driven by rising memory costs weighing on demand.

The Monthly Global TV Shipments Tracker provides a timely and comprehensive view of the global TV market, covering monthly TV shipments segmented by region, front plane technology, and brand. Updated on a monthly basis, the tracker allows clients to monitor market movements as they unfold — a critical advantage in an industry where competitive positions, technology mix, and regional demand conditions can shift rapidly from one month to the next.

Questions answered

• Who is now leading the global TV market, and how are brand rankings shifting month by month?
• Which brands are gaining or losing shipment share — globally and within each region?
• Which regions are driving global TV demand, and where is growth slowing down?
• How quickly are OLED TVs are penetrating the market compared with LCD?
• How are Chinese brands such as TCL and Hisense expanding beyond their home market, and how are Samsung and LG responding?

Companies mentioned

A selection of companies mentioned in the report:

• Samsung
• TCL
• Hisense
• Toshiba
• LG Electronics
• Panasonic
• Sony
• Xiaomi
• Philips
• Skyworth
• ONNv
• Vizio
• ONN
• Haier