Global XR (AR & VR Headsets) Market Forecast, June 2026 Update
Overview
This report includes three forecast scenarios for the outlook of the global AR/VR market development: the base scenario, the conservative scenario, and the positive scenario. This approach aims to comprehensively showcase the potential drivers and inhibitors in the growth of the global AR/VR market. In this report, we have further adjusted our short-term forecast for global VR headset shipments. Additionally, our forecast for the AR smart glasses market has been revised downward. For the latest forecast on short-term and longer-term market performance, key market players, and the key assumptions behind our adjustments compared to the previous version, please refer to the full report.
Table of Contents
- Definitions
- Short-term forecast (2026-2028F) : VR OEMs and assumptions
- Short-term forecast (2026-2028F) : AR OEMs and assumptions
- Short-term forecast (2026-2028F) : Forecast by Segments
- Short-term forecast (2026-2028F) : Forecast by Regions
- Long-term forecast (2026-2032F) : VR market development and assumptions
- Long-term forecast (2026-2032F) : AR market development and assumptions
Published Date: June 2026
Category
Industry
Emerging technologies
Service
Extended Reality (XR)
Report Type
Report
Time Period
Quarterly
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Author
Flora Tang
Flora is a Principal Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.