Global XR (AR & VR Headsets) Market Tracker, Q1 2020 - Q1 2026
Overview
In Q1 2026, global VR headset shipments declined by 17% YoY and 39% QoQ , indicating continued weakness in the global market due to lack of new product launches or other market stimulates. In contrast to the slowdown in VR, global shipments of AR smart glasses increased 136% YoY but declined 23% QoQ in Q1 2026, as the market normalized following the promotion-driven peak in Q4. The strong YoY growth was driven by expanding manufacturing capacity and continued channel expansion across major OEM. For detailed data on the performances of key OEMs and key models in the global AR/VR market in Q1 2026, please refer to the full report.
Table of Contents
- By brand (40+) and models (100+) Shipments Volume
- By region: Global
- Specification and prices (35+)
- Price bands
- Chipsets Company
- Chipset Models
- Display Size
- Display Type
- Internal memory
- RAM
- Wi-Fi Type
- FOV
- Color VST
- Other specifications
Published Date: June 2026
Category
Industry
N/A
Service
Extended Reality (XR)
Report Type
Report
Time Period
Quarterly
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Author
Flora Tang
Flora is a Principal Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.