Monthly Global TV Shipments Tracker, March 2026
Overview: In March 2026, the global TV market remained broadly flat year over year. Samsung’s TV shipments increased 4%, primarily supported by solid demand in Europe and North America. In contrast, TCL delivered more broad-based growth across most regions, with particularly strong momentum in Asia and Western Europe.
Against this backdrop, TCL continues to scale aggressively, leveraging both volume expansion and competitive pricing to gain share. As a result, the gap with Samsung is narrowing at a meaningful pace, particularly in the mid to upper-mid segments, signaling intensifying competition across the broader market.
This Excel report provides Monthly global TV shipments along with regional split by brand. This includes the display tech split: LCD, LED(MicroLED) and OLED, helping understand the technological shift in TV displays.
Table of Contents:
- Introduction
- Shipments Pivot
- Base file
- Contacts
Published Date: May, 2026
Category
Industry
Display
Service
TV
Report Type
Report
Time Period
Monthly
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Author
Hyunwoo Kang
Hyunwoo Kang is a Research Analyst at Counterpoint Research, based in Seoul, Korea, focusing on the display and smartphone industries. His current research covers TV, automotive displays, display CapEx, and the smartphone market, with a focus on market analysis, industry trends, and technology developments. Prior to joining Counterpoint Research, he gained experience in equity research and investment analysis. He holds a bachelor’s degree in Mathematics from Kyung Hee University. He specializes in analyzing market data and industry trends to provide data-driven insights that support strategic decision-making across the technology sector.