Why Chinese Brands Haven’t Been Able To Crack The US Smartphone Market
According to the latest research from Counterpoint’s Market Monitor program, the US overall smartphone market saw a 14% YoY increase in smartphone shipments. The uptick was helped by solid results in both postpaid and prepaid markets.
Overview:
Globally, Chinese handset OEMs own more than 43% of smartphone market share but in the US it is 18%. ZTE and Alcatel have cracked the top 5 breaking through with solid volumes within prepaid channels. Motorola (Lenovo) remains a niche but well-known vendor within Verizon. Others have been relegated to the US open channel with very limited growth prospects.
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