Understanding the Purchase Journey of Premium Smartphone Users
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May 29, 2024
The report delves into smartphone purchasing journey of recent premium buyers through in-depth interviews & Focus Group Discussion conducted across PAN India.
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Arushi Chawla is a Research Analyst with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.
