T-Mobile continues to outpace rivals in stealing subscribers. The company continues to grow phone subscribers at a rate 3x to 5x greater than Verizon, AT&T and Sprint. Primarily aided by its ‘un-carrier’ initiatives such as binge-on, free music streaming, and free Netflix, T-Mobile has more than doubled in size over the past five years. The company ended the quarter with 38m postpaid subs and 21m prepaid subs.
During the quarter, 10.4m mobile devices were sold. 9.6m smartphones were sold during Q4, only Verizon sold more at ~10.7m. YoY, smartphone sales were down 4% due to the much more rational promotional holiday period. Postpaid Magenta channel (postpaid) sold 5.7m smartphones and prepaid MetroPCS channel sold 3.9m.
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