Southeast Asia Smartphone New Launches Report, Q3 2023

Dec 22, 2023

Overview:

This is a Southeast Asia report which focuses on new smartphone launches, their volumes, and the 5G share which are all showing a changing trend in Q3 2023 compared to last year. It details YoY launch strategies used by smartphone OEMs in the quarter and the volumes that have been shipped. The increasing share of 5G smartphones has been detailed here as well. This report covers the key Southeast Asian countries of Indonesia, Thailand, the Philippines, Vietnam, and Malaysia. It is an original report that is a part of Counterpoint Research’s Southeast Asia Monthly Smartphone Tracker.

Table of contents: Base data

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Author

Glen Cardoza

Glen Cardoza is a Senior Analyst at Counterpoint Research tracking smartphones and related ecosystems in emerging Asia. He also tracks the global secondary smartphone market. He has done his MBA in marketing and joins Counterpoint after a 7-year stint in core market research including primary quantitative and qualitative research with global players like Nielsen. His expertise lies in the smartphone and automotive sectors