Overview:
In Q2 2023, smartphone sales in South Korea decreased 4% YoY to reach 3.6 million units hurt by weak consumer sentiment, stemming from the ongoing macroeconomic uncertainty, and an extended replacement cycle. The mid-range and budget smartphone segments, and the absence of major models like the Galaxy Jump and Galaxy Buddy. Consequently, Samsung’s mid-range (
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Author
Kyunghwan Shin
Kyung Hwan is a Analyst at Counterpoint Technology Market Research. He currently works in smartphone market and TWS devices. He is focusing on smartphone market forecast, especially on price band.
