Mobile Network Operators
The Pakistani cellular industry reached over 70% population penetration by the end of 2013. This was officially reported as 138 million subscriptions. This has resulted in a strong shift from price wars to value-enhanced offerings, with a focus on customer experience taking shape as operators battle to retain market share.
Regulatory changes in the last year have brought restrictions to the total number of connections that can be held by a single individual. From the initial threshold of 10 connections per operator/per person to the short-term limitation of 10 connections in total for each individual. The new law now limits individuals to a maximum of 5 connections. The key reason for these changes is bringing visibility of SIM users to the authorities in light of the security situation and use of SIMs for terrorist activities.
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