Pre-Chinese New Year Sales
Sales in January 2015 in China were mostly driven by 4G Smartphones.
Overall china growth is very muted as total YoY sales grew by only 1% and MoM sales decreased by -3%.
Domestic brands were the dominant force for Pre Chinese New Year Sales, contributing around 72% of the market. The sales for foreign brands has worsen compared to same period last year (-9%).
Following the Chinese saying “Make the plan for the year in the spring”, the trend for the incoming year is usually based on the Spring Festival season’s performance...
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