To recap 2012, we can probably say it was the Year of Apple vs. Samsung.
Apple shows chinks in the armor and Samsung takes advantage.
Android showed huge dominance and tablets continued to grow silently in the background.
Predictions on the other hand are notoriously difficult. As the physicist Niels Bohr once wisely said,
‘Prediction is very difficult, especially about the future.’ Nevertheless, it is what we are paid to do, so we’ve put our heads together and generated a number of predictions regarding 2013 – some will stray into 2014 and even 2015 – however our focus is really about the grappling with what we expect to transpire this year.
The technology industry in which mobile communications has become deeply interwoven moves massively quickly – a glance back at who led the market 4 or 5 years ago looks dramatically different than the picture we see today. In no other industry can huge fortunes change so rapidly and fundamentally; what looks like solid ground can be overturned with astonishing speed – just ask Nokia!
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