OEMs' Devices Channel Strategies Undergoing Dynamic Shifts in USA
With a drive to eliminate subsidy and move towards EIP (Equipment Installment Plan) models following T-Mobile’s 'Uncarrier' footsteps, major operators will shift focus from “hardware” pricing to “plan” pricing. Installments with no contracts combined with ability to
upgrade devices using models like AT&T Next or T-Mobile Jump have levelled the playing field in terms of device availability, buying and pricing.
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