The Market: In October handset sell-through continued to grow despite the sluggish Chinese and Korean markets. Sell-in grew faster than sell-out meaning inventory built up in the channel. But this is an expected event and consistent with previous years.
Smartphones increased to 73% of the market in October with proliferation continuing in the low end of the market. Android’s share in the smartphone category accounted for 83% of the smartphone market, while the iOS share was 14%.
Vendors: Apple’s share increased with its new products. Samsung is still hanging in but Note 4 sales were a bit sluggish. Xiaomi has good momentum but Huawei, Lenovo stagger as the Chinese domestic market contracts. Sony had a good month finally with the Z3.
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Category
Industry
Smartphone
Report Type
Report
Time period
Monthly
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