Monthly Market Pulse - March 2015

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Apr 28, 2015

Below is a brief summary of the report. 

o   The Market: : After the Chinese New Year sales in China decreased. India, the world's second largest market, also experienced a sharp drop in demand as tax and Import duties increased suddenly. Also the continuing strong dollar affects the foreign exchange rates hurting demand to recover. Supply also drops as the shift towards premium products bring shortage in key components such as premium tier camera sensors.  

o   Smartphones: Despite the low demand in overall handsets smartphone penetration increases by 1ppt mainly driven by Android OS populating in the low cost handset segment. Feature phone share reaches a low 24%.

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Category

Industry

Smartphone

Report Type

Report

Time period

Monthly

Summary

Published

Apr 28, 2015

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