Sell-through was slightly up over May. This is mainly because of new model launches by many Chinese players. However, this was offset by sell-through volume lower in Japan, Spain, UK, Korea compared to last month. The US was up slightly. Overall sell-in was slightly up MoM. We saw a slight uptick in China, Germany and Australia sequentially.
Huawei saw healthy growth (+49% YoY) in overall sell-through volumes. P20 series did exceptionally well, crossing five million during the month. Xiaomi grew 21% YoY after its product refresh in China. Apple’s domination continues in ultra-premium tier ($800 and above) with iPhone X. Samsung’s sell-through volume was down due to its weak performance in the feature phone segment – notably in India where Samsung is losing out to Jio. Nevertheless, Reliance Jio’s sell-through was slightly weak compared to the previous month.
Key Takeaways
...Existing Subscriber?
Sign in to continue reading
New to Counterpoint?
Register to our service
Category
Industry
Smartphone
Report Type
Report
Time period
Monthly
Contact us
