In June handset sell-through was weak, after some recovery in May. The main culprit was China. The Chinese market has continued to show weakness since the Chinese New Year. Sell-in has also dropped again so the inventory levels remain manageable in most countries.
Smartphones were 69% of the market in June – the same as in May. Within smartphones, Android accounted for 83% of the smartphone market, while the iOS share was 13%.
Samsung continues to slide as well as Nokia and some other Tier 1 brands. Huawei, Lenovo and Motorola showed strong growth and with good reason – they have put their money where the growth is – the sub $200 price band. We have included analysis to show the diversity of popular models across different geographies.
The share of sales in the $400+ price bands continues to fall as the mix of local smartphone brands strengthened further. The sub $100 maintains sales, thus it gains share in a slow market. Emerging markets were also strong although China was weaker than expected. In June month 56% of global Android devices were under $200...
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Category
Industry
Smartphone
Report Type
Report
Time period
Monthly
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