The Market: In December, handset sell-through grew by 3%. Holiday sales were strong in the European markets and some South Asian markets. Demand in China improved only slightly. Sell-in dropped as vendors like Samsung stopped stocking the market early in December helping the inventory situation.
Smartphones increased to 77% of the market in December. Except for a few players such as Apple, Sony, and Motorola sales of smartphones in December decreased for most vendors. However, share of smartphones in total vendor volume increased; thus feature phones volume declined, again
Vendors: Samsung recovered a bit with a slight increase in sales, however it struggled in its home country Korea. Apple and Xiaomi also had healthy sales. Microsoft/Nokia had a decent performance through its low-priced Windows phones. Its recent launches of new Lumia smartphones should bolster performance in the low end still further.
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Category
Industry
Smartphone
Report Type
Report
Time period
Monthly
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