The Market: In August handset sell-through was low as expected due to the long holidays in European countries. US and China demand fell slightly. Other markets were fairly stable. Sell-in however has slowly increased most likely gearing up for the back to school season in September. Inventory levels rise but still quite manageable in most countries.
Smartphones rose to 70% of the market in August – the highest level in history. Mostly due to the aggressive transition to smartphones from local vendors. Android share in the smartphone category continues to increase, it accounted for 84% of the smartphone market, while the iOS share decreased once to 11% as legacy iPhone sales were slow.
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Category
Industry
Smartphone
Report Type
Report
Time period
Monthly
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