Mobile commerce in India has evolved rapidly to become a huge trend in recent years. It will continue to gain traction with rising smartphone penetration in a country of almost half a billion mobile phone users. According to our latest Market Monitor report, smartphone shipments in India during the seasonally slow quarter actually grew by 21% Y/Y, way above the industry average.
Counterpoint Research estimates in FY2015-16 mobile transactions will increase almost three times in India to US$16 Billion. We have created a report on the evolving mobile wallet market focusing on key players and their strategies. Outline of the report is provided below.
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