Overview:
This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 97% of the total device shipments in the industry.
The deliverable includes:
- Single pivot format giving in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of three key countries in each region to give a further granular view of the regions
- 18 countries view as compared to six earlier
- More visuals and analysis by country and by regions
To quickly summarise:
- The global smartphone market grew by 6% YoY to reach 296.9 million unit shipments in Q1 2024.
- Samsung dethroned Apple to become the top smartphone player globally, accounting for 20% shipment share.
- Apple’s shipments declined 13% YoY, however, the brand’s ASP grew to a record first quarter high driven by improved performance of the Pro models.
- Among the top five OEMs, Xiaomi grew the fastest, registering 34% YoY shipment growth.
- Global smartphone revenues also grew 7% YoY and reached highest-ever for a first quarter.
Table of Contents:
- Introduction
- Updates
- Key Takeaways
- Pivot Chart by Brand
- Pivot Chart by Geography
- Global Market by Geography
- Global
- Asia Pacific
- China
- India
- Japan
- Korea
- Key Asian Countries
- North America
- US
- Canada
- Europe
- Western Europe
- Central and Eastern Europe
- Key European Countries
- Central and Latin America
- Key Central and Latin America Countries
- Middle East and Africa
- Key Middle East and Africa Countries
- Flatfile
- Definitions
- Contacts
Published Date: May 2024