Market Pulse Premium - Market Analysis and Insights, June 2024

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Smartphone 360-Market Pulse Premium expansion

Market Pulse Premium - Market Analysis and Insights, June 2024

Aug 12, 2024

Overview:

This report contains the monthly smartphone market share and top 10 sales volume for a total of 7 regions, including 4 regions (USA, China India, and Europe) included in the Market Pulse.

Boosted by China's 6.18 sales event, global smartphone sell-through increased by 6% MoM. Chinese OEMs led the charge, with Xiaomi notably jumping 24% YoY. Apple experienced a significant increase in sell-through in China driven by the 6.18 sales event. Additionally, summer promotions in the US led to higher sales, fueling YoY growth. Samsung saw a 6% MoM decline across most major markets due to seasonality. However, promotions ahead of the Galaxy Z Flip 6 and Fold 6 launches boosted US sales, and a European market recovery contributed to a 2% YoY growth.

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Author

Kevin Lee

Kevin Lee is a Research Associate at Counterpoint Technology Market Research, based in Seoul, South Korea. He is a part of the market trends and emerging tech team at Counterpoint, focusing primarily on the tablet market. Kevin holds an undergraduate degree in international studies from Kyung Hee University.