Location Platforms CORE Analysis & Rankings 2018 - HERE, Google and TomTom Lead
Overview:
- With proliferation of the Internet, growth in mobile devices, applications, increasing urbanization, rise of e-commerce and on-demand services, the power of location has become the key underlying driver for the growth of the digital economy
- Location-centric solutions such as maps have been the enabling force not only for getting from point A to B but also for search, discovery and adding context to so many other aspects from content to communication
- In light of this, the location map providers have transformed into more of a platform play to add intelligence on top of the maps to capture the context and analytics to analyze different intelligent data points and transform data into information for actionable services
- These actionable services will power advanced connected autonomous transportation systems as well as a plethora of connected things ensuring better productivity, safety and experiences
- In this report, we give an overview of the location ecosystem value chain identifying key location platform players, then deep dive into their offerings, recent developments and summarize with an evaluation scorecard.
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Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
