Mobile devices have consumed the world. They’re the most successful consumer durable product of all time. Smartphones now get all the attention. In the current evolved state the two major smartphone platforms, iOS and Android) have revolutionized mobile devices by making them smarter through an abundance of applications and services that satisfy almost any use-case. In the smartphone sector iOS and Android are a duopoly, with Android essentially the only option for anything non-Apple, albeit there are many ‘flavors’ of Android – especially in China.
Beyond smartphones, there are still around half a billion feature phones sold every year. These continue to serve the needs of the roughly two billion feature phones users globally. This is still a huge market catering to a diverse user base many of whom continue to buy and use feature phones in preference to smartphones. The reasons for adherence to feature phones are as diverse as the user base, but include
- Preference for simplicity
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