Overview:
India’s smart TV shipments declined 16% YoY in 2023, according to the latest research from Counterpoint’s IoT Service. The decline was attributed to a slow start in the first half of the year due to macroeconomic challenges and excess inventory along with an increase in panel prices and reduced demand for smaller screen-size smart TVs due to which certain long-tail brands exited the market in 2023. In this report, we have analyzed the market in brief covering top smart TV brands' performance in 2023, market trends, and overall 2023 highlights.
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