Overview:
Smartwatch Shipments grew 225% YoY in Q1 2023. Fire Boltt captured the top spot with 34% market share whereas Noise moved to the second spot with 24% share. The quarter saw the highest numbers of active models at over 350 SKUs with top three brands along with their sub-brands having 137 active models. Sub INR 2000 retail price band smartwatch market captured 40% of the market as brands continue to launch new models at lower prices and intensify competition. In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecast.
Table of Contents:
...Existing Subscriber?
Sign in to continue reading
New to Counterpoint?
Register to our service
Category
Contact us
Author
Harshit Rastogi
Harshit Rastogi is an Analyst based out of Gurgaon, India. He closely tracks global handset market ecosystem and wearables. He has over 4 years of experience analysing trends and deriving strategic insights for key stakeholders.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
Related Research
Mar 27, 2023