Overview:
India Smartphone market shipments declined by 3% YoY in April 2024, Samsung retained its top spot 19% share in Apr 2024, supported by strong growth in the mid and premium segments. Indian smartphone market ASP witnessed 7% YoY growth (Retail) and reached to $279 in April 2024, premium smartphones >$360K shipment contribution remained above 40% in its portfolio.
>$650 ultra-premium segment saw 16% YoY increase in shipments. Apple dominated this segment with a 63% market share with iPhone 15 accounting 52% of Apple's shipments in the price range. iPhone 15 also led the price segment with 33% share. Online shipment share recovered to reach its highest so far in 2024 at 41% in Apr 2024 the brands filled the channel with summer sale ahead which resulted in this increased share.
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Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects.
She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.
