Overview:
India Smartphone market shipments declined by 3% YoY in April 2024, Samsung retained its top spot 19% share in Apr 2024, supported by strong growth in the mid and premium segments. Indian smartphone market ASP witnessed 7% YoY growth (Retail) and reached to $279 in April 2024, premium smartphones >$360K shipment contribution remained above 40% in its portfolio.
>$650 ultra-premium segment saw 16% YoY increase in shipments. Apple dominated this segment with a 63% market share with iPhone 15 accounting 52% of Apple’s shipments in the price range. iPhone 15 also led the price segment with 33% share. Online shipment share recovered to reach its highest so far in 2024 at 41% in Apr 2024 the brands filled the channel with summer sale ahead which resulted in this increased share.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 112
Publication Date: June 2024