Overview-
India smartphone market experienced a marginal YoY decline but grew 6% MoM in July-24. Consumer sentiment began to improve, driven by numerous promotions throughout the month. Additionally, several noteworthy launches by major brands contributed to the monthly growth.
Indian smartphone market ASP grew almost slight by 2% YoY growth (Retail) and reached to $267 in July 2024. In July 2024, the ultra-premium segment saw a slight 1% YoY decline, while the premium segment experienced a more substantial 24% YoY drop. 150-$250 price segment grew 13% YoY in July 2024, remained the leader in the smartphone market, holding a 33% market share. Oppo maintained its top position in this segment.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 109
Published Date: September 2024