Overview:
The India smartphone market declined 2% YoY but grew 37% MoM in Sep 2023 driven by the imminent Festive season preparation led by e-commerce platforms Amazon and Flipkart. Indian smartphone market ASP grew 7% YoY and reached $286 (Retail) in Sep 2023. The shipments in (>$650) price band have grown by 36% YoY while the shipments in $250-$400 price band have also grown significantly by 54%.
Samsung held a leading position with a 19% market share driven by Galaxy A14 5G and Galaxy A04e. The top five smartphone brands contributed 65% share in the overall shipments in Sep 2023. Chinese brands share accounted to 72% in Sep 2023 driven by vivo, realme Xiaomi, Oppo.
The online shipments share went up to 58% in Sep 2023, equaling the high of the same month the previous year. E-commerce platforms focused on stocking up the inventory for the major festive season sales while offline channel shipments took a back seat for the first time this year and declined by 3% YoY in Sep 2023.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 110