Overview:
The India smartphone market grew 17% YoY but declined 12% MoM in Oct 2023 driven by the festive season sale on both online and offline channel which lasted till the end of the month and extending into November. Indian smartphone market ASP grew just 19% YoY and reached $320(Retail) in Oct 2023 as shipments in $650 and above price band have grown by 88% YoY while the shipments in $250-$400 price band have also grown by 98% YoY.
The top five smartphone brands contributed 71% share in the overall shipments in Oct 2023. The online shipments share remained 49% in Oct 2023 as well, since the online festive sale dominated the market while, The offline channel shipments were up by 23% YoY in Oct 2023 as the consumer footfall in the retail stores also increased.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 110
Published Date: December 2023