Overview:
The Indian smartphone market declined 43% YoY in Nov. One of the major reasons was the high inventory build-up in the channels. The festive season’s performance was modest, especially in the entry-tier and budget segments. This exacerbated the worse inventory situation in the market. Chinese brands remained same in Nov 2022 as macroeconomic factors like inflation and unemployment hit lower price bands more where these brands have dominant presence.
India’s smartphone market ASP (average selling price) grew 14% YoY in Nov 2022. The Ultra-premium price band ($650+) kept at double digits for second consecutive month at 11%. For first time, Apple captured spot in top 5 in India smartphone market.
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Shubham Singh
Shubham Singh is a Research Analyst at Counterpoint Technology Market Research, based in Noida, specializing in tracking mobile devices and ecosystems. With over four years of expertise in both quantitative and qualitative research, his insights on market trends are widely sought after and quoted by leading media platforms. Shubham brings a sharp analytical perspective to the smartphone sector. He holds a B.Com (Honors) degree and continues to make a significant impact in the ever-evolving world of mobile technology.
