India Hearables (TWS) Shipments Post 656% YoY Growth in Q2 2020, led by realme, Xiaomi, JBL, boAt and pTron
Overview:
India’s True Wireless Stereo (TWS) market posted an impressive 656% YoY growth in Q2 2020, according to the latest research from Counterpoint’s ETO service. It is one of the few segments which actually grew during the COVID-19 pandemic. Entry of players like Xiaomi and OPPO, and launch of more affordable devices pushed the average selling price (ASP) to the lower side, making it possible to reach a larger section of population. Though the competition has intensified, this segment holds immense growth potential as it still represents just 10% of the hearables segment in India.”
This article examines the India TWS market as well as gives a brief analysis of the OEMs strategy in Q2 2020.
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Author
Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects.
She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.
