How OPPO Will Transform into a Global Technology Leader from a Smartphone OEM: Insights from OPPO INNO DAY 2022
Overview:
Chinese smartphone maker OPPO hosted the OPPO INNO DAY 2022, its fourth annual technology launch event, on December 14. During the event, apart from highlighting innovation in the underlying technologies, essential capabilities and devices design and form factors of smartphones, OPPO also indicated its endeavor to transform from a smartphone OEM to a global technology leader.
During the event, OPPO announced the top seven strategic control points (SCPs) that the company would continue investing in to develop as the backbone of the company’s sustainable development. It also unveiled innovative products and technologies that represent the company’s best R&D capabilities, such as the MariSilicon Y Bluetooth audio SoC, AndesBrain platform, OPPO Air Glass 2, OPPO Find N2 and N2 Flip foldable smartphones. Hereby in the article, we will place OPPO’s newly launched products side by side with its SCPs to demonstrate how the company is working to convert its high-level ideas into reality.
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Author
Flora Tang
Flora is a Senior Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.
