Overview:
This report analyses changes in the smartphone market in Hong Kong (HK) from 2018-2023(F), including HK’s macroeconomics and telecommunication environment, overall smartphone market performance, changes in the competitive landscape after the fall of Huawei, and product deployment of key brands. Additionally, the report presents the latest market information, such as OEMs' promotional strategies across different channels and the pre-ordering of the newly launched flagship Samsung Galaxy S23 series, as observed during a retail visit by Counterpoint analyst.
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Author
Flora Tang
Flora is a Senior Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.
