Overview:
Outsourced manufacturing has been a significant feature of the wider consumer electronics industry as well as handset market for many years. The logic being that little value is added by having the production process conducted exclusively in-house. Nokia had a distinctive competitive advantage in the 2000s by tightly managing its supply chain and manufacturing. However, Apple showed that outsourced manufacturing was no barrier to creating a strong market position. Today, few handset manufacturers conduct all their own manufacturing and many, like Apple, do none at all. This report tracks trends in global smartphone ODM/OEM relationship globally and key activities in the segment semi-annually.
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Mar 17, 2019