Facebook Rolls out New Video Tools, Plus Instagram and IGTV Scheduling Feature
"As short-form content gets popular, Facebook is targeting publishers on its platform by rolling out new features covering live broadcasts, watch party, and scheduling Instagram/IGTV content for up to six months in advance. Features like support for replays in watch parties and rehearsal in case of live videos are likely to drive user experience as demand in each of these categories grows on Facebook’s platform. However, as the share of live videos by broadcasters increase, Facebook will position itself as an additional platform for broadcasters, if not the only platform, as competition to YouTube remains strong." - Tarun Pathak
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Sep 17, 2019
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