Europe Monthly Report - Europe’s worst iPhone launch for a decade, while Xiaomi rebounds
Overview:
European consumers are having a tough time. Dire financial conditions, spiralling energy prices and the ongoing war between Russia and Ukraine have resulted in bills soaring to record highs and consumer confidence plumbing record lows. Against this backdrop, Apple released the iPhone 14, which turned out to be Apple’s weakest major smartphone launch for a decade.
This report assesses the reasons for Apple’s struggle, and discusses whether Xiaomi’s resurgence has anything to do with it.
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Author
Jan Stryjak
Jan is an Associate Director with Counterpoint Research, based in London, and leads the company’s European and Sustainability research. He is a seasoned analyst with over 17 years’ experience in the TMT sector, previously with GSMA Intelligence where he led a team of analysts producing highly impactful regional insights. Before that, Jan held strategy and analyst positions at Vodafone UK and Qualcomm respectively, and started his career with research firm TNS (now Kantar).
