Consumer Research on Exploring Associated Values of Smartphone Brand Among Youth (Topline Findings)
A consumer study for exploring 4 candidates of associated values to realme as smartphone brand through qualitative and quantitative research method among smartphone user in the age of 18-30 years old in Indonesia.
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Febriman Abdillah
Febriman Abdillah is a Senior Research Analyst at Counterpoint Research based in Jakarta, Indonesia. He currently handles Southeast Asia devices and ecosystems. He has over 22+ years' experience in market and consumer research and analytics before joining Counterpoint Research. Febriman holds Master of Science in International Business Administration from Universitas Indonesia and B.Sc in Statistics from Universities Padjadjaran Bandung, Indonesia
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