Overview: Chinese tablet OEMs accounted for almost one-fifth of the global tablet shipments in Q1 2024. In addition to the entrance of multiple market entrants in the form of established Chinese smartphone OEMs in the 2021-2022 period, 2023 saw large structural changes and shifts in consumer preferences in China’s domestic market. This helped existing and new Chinese players capture an increasingly larger piece of the tablet market pie. Now, with strategies oriented towards further expansion in the global tablet market stage, outlooks remain optimistic but limited.
- 2021-2022 Surge in Chinese Tablet Market Entrants Bear Fruit in Q1 2024
- Structural Changes and Consumer Preference Shifts in the Chinese Market Propel Domestic Brands to the Forefront
- Huawei’s Resurgence Leads the Way for an Inward-facing Market
- Overseas Expansion Remains Optimistic but Limited
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Kevin Lee
Kevin Lee is a Research Associate at Counterpoint Technology Market Research, based in Seoul, South Korea. He is a part of the market trends and emerging tech team at Counterpoint, focusing primarily on the tablet market. Kevin holds an undergraduate degree in international studies from Kyung Hee University.
