China AR/VR/Smart Glasses Market Analysis, Q2 2023
Overview:
In the second quarter, the VR market continued to face a downturn, while the AR/Smart Glasses market remained vibrant in China. In Q2 2023, VR shipments in China plummeted by 66% YoY(Year-on-year) and 20% QoQ (Quarter-on-Quarter). The extent of the decline significantly intensified compared to the last quarter. Despite the excitement generated by the introduction of Apple's Vision Pro (AVP) in June, the demand for existing VR headset offerings in China remained subdued. In comparison, China’s AR/smart glasses shipments surged by 69% YoY from a small base. Compared to the preceding quarter, the market increased by 45%.
In the supply chain sector, it is notable that Chinese vendors in the display and optical solutions domain have been vigorously promoting new solutions throughout Q2 2023. Companies like AYR (Augment Your Reality), Raysolve Technology, Goertek, JBD, and AAC Technologies have all unveiled their latest technological advancements in Q2. Please review the full report for in-depth details and insights.
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Category
Industry
Emerging technologies
Report Type
Report
Time period
Quarterly
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Author
Flora Tang
Flora is a Senior Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.
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