Why LATAM’s 5G Smartphone Penetration Growth is Slow?

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Jul 10, 2024

Overview: In 2023, Latin America’s (LATAM’s) smartphone market saw 5G devices taking only 27% share of its overall sales, compared to 59% for the global market. LATAM was the region with the lowest sales penetration of 5G smartphones after the Middle East and Africa (MEA) region. This report dives deep into the reasons for 5G smartphones not picking up in LATAM as fast as in the rest of the world and explores the timeline to catch up. Table of Contents:

  • Low 5G network rollout
  • High fixed broadband penetration
  • High price of a 5G smartphone
  • Fierce competition among Chinese brands

Number of Pages: 4 Publication Date: July 2024

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Category

Industry

Smartphone

Report Type

Report

Time period

Yearly

Summary

Published

Jul 10, 2024

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Author

Tina Lu

Tina has extensive consulting and analysis experience across a number of industry sectors including more than 14 years in the technology industry. Before Counterpoint, Tina spent more than 9 years in Nokia working in multiple roles and geographic regions. Tina also worked in brand and product marketing for Bestfoods-Unilever and BGH. Tina holds an MBA degree from the Thunderbird School of Global Management.

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