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Why LATAM’s 5G Smartphone Penetration Growth is Slow?
Overview: In 2023, Latin America’s (LATAM’s) smartphone market saw 5G devices taking only 27% share of its overall sales, compared to 59% for the global market. LATAM was the region with the lowest sales penetration of 5G smartphones after the Middle East and Africa (MEA) region. This report dives deep into the reasons for 5G smartphones not picking up in LATAM as fast as in the rest of the world and explores the timeline to catch up. Table of Contents:
- Low 5G network rollout
- High fixed broadband penetration
- High price of a 5G smartphone
- Fierce competition among Chinese brands
Number of Pages: 4 Publication Date: July 2024
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Category
Industry
Mobile and Telecom
Report Type
Report
Time period
Yearly
Summary
Category
Published
Jul 10, 2024
Author
Tina Lu
Tina has extensive consulting and analysis experience across a number of industry sectors including more than 14 years in the technology industry. Before Counterpoint, Tina spent more than 9 years in Nokia working in multiple roles and geographic regions. Tina also worked in brand and product marketing for Bestfoods-Unilever and BGH. Tina holds an MBA degree from the Thunderbird School of Global Management.
