USA Biweekly - Samsung S22 Series Launch Sales: Initial Trends and Comparison With S21 Series

Mar 11, 2022

Overview:

This report provides analysis between the launch of the S21 series to the S22 series and provides breakdown as to what led the S22 to have a more successful launch in Februaury 2022. Factors that are considered are other Samsung device sales leading up to the launch, what scope of customers the new S22 series will attract and how customers responded to the pre-order.

Table of Contents:

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Author

Emily Herbert

Emily is a Research Analyst with the North American team at Counterpoint based in Toronto, Canada. She specializes in North America handset sales along with the global secondary smartphone market. Emily has a HBA in Political Science and English from the University of Toronto with a certification in Research Analytics. She has 5 years experience in the research space with previous experience with the department of Defence Research & Development of Canada focusing on AI technologies in training modules.