Overview:
The global smartwatch shipments rose 25% YoY, recording great growth in 2019. And despite corona pandemic, the market grew 21% YoY in 1H 2020 vs 1H 2019 in terms of revenues, by more spend on Apple, Garmin and other higher ASP models with rising need for accurate health-centric models.
We have witnessed the growth of the smartwatch market in the last 1-2 years. As a way to glimpse the potential for future growth, we conducted a consumer survey to find out what perceptions and preferences of smartwatch consumers in the USA have for their devices.
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Author
Sujeong Lim
Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.
