US Q1 Smartphone Market Slumps but Tax Season, Flagship Launches Hope to Boost Sales; H2 2023 to Provide Uplift
Overview:
The US smartphone market usually decelerates in Q1 as the strong holiday promotions-driven market from Q4 starts subsiding. Sale volumes especially decline in January and February as consumers limit their purchases and await tax refunds for prepaid sales as well as new flagship device launch promotions. This year demand in Q1 is expected to be especially weak due to macro-economic conditions. What can OEMs expect in terms of sales?
This report outlines the expected trends for the US smartphone market in Q1 2023 and gives a forward-looking view of potential tailwinds the remainder of 2023.
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Maurice Klaehne
Maurice Klaehne is a Senior Analyst with Counterpoint Technology Market Research, based out of Boston, USA. He has spent more than five years working as a market researcher and strategy consultant heavily focused on emerging markets and uncovering new growth opportunities for his clients which include business service, CPG, healthcare, and life science companies. Maurice holds a Master's in International Development and Management from Sweden's Lund University, and an undergraduate degree in Political Science and International Development from Canada's McGill University. He is a native German speaker and also speaks fluent French.
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