US Cable Providers Aim to Limit Wireless Churn, Grow Mobile Subscribers
Overview:
Cable companies like Charter (Spectrum) and Comcast (Xfinity) have continued to expand their presence in the US wireless market, capitalizing on opportunities to bundle services and offer competitive pricing. By leveraging their existing broadband infrastructure and operating as Mobile Virtual Network Operators (MVNOs), these companies have been able to reduce costs and offer wireless services as add-ons, attracting new subscribers and reducing churn. This growth comes at a time when traditional wireless carriers are grappling with declining smartphone sales and elongating device replacement cycles.
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Gerrit Schneemann
Gerrit has 17 years of experience in the telecoms and consumer electronics industry. With a long history of covering the global smartphone market, he provides clients with strategic insights and advice impacting short and long-term business needs and decisions. Before joining Counterpoint Research, he spent over a decade at iSuppli, IHS/Markit and finally Omdia, before a short stint at GfK Boutique.
