[Theme 1] Understanding the Purchase Journey of Smart TV Buyers

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[Theme 1] Understanding the Purchase Journey of Smart TV Buyers

Dec 30, 2023

The report delves into the Smart TV purchasing journey of recent buyers through in-depth interviews conducted across PAN India.

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Author

Arushi Chawla

Arushi Chawla is a Research Analyst with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.

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